Digital marketing specialist

2 days ago

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Humanise Collective

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Direct access to experts in eight complementary fields—without having to buy into a massive network.

marketing • Communication • Branding • Content production • Data optimization

201 - 500

Description

• Develop digital strategies for various performance platforms (e.g. Google Ads, Bing Ads, Search Ads, Facebook, RTB display and video, etc.) • Indirect Supervision of a team of 4-5 Specialists/Junior Specialists and Campaign Managers. • In collaboration with the Campaign Managers and Specialists/Junior Specialists, set up accounts, campaigns and ad groups based on campaign strategy. • Ensure constant campaign optimization according to performance goals and KPIs. • Leverage qualitative insights for strategic recommendations and account management. • Organize and facilitate client optimization sessions to discuss key learnings and optimization opportunities. • Set up and automate client reports (key metrics, goal tracking, revenue tracking and other relevant initiatives). • Keep up with paid search, paid social & programmatic trends, best practices, and new techniques to both ensure the continuous evolution of the digital maturity of your accounts. • As digital media expert, contribute to the proper training of internal teams.

Requirements

• Bachelor's degree in advertising, marketing, or communications. • At least 4 years of experience in performance media, with advanced expertise in Paid Social, SEM or Programmatic. • Advanced knowledge in paid media digital platforms (including Business Manager, DV360 or other DSP, Google Ads, SA360, etc). • Advanced knowledge in e-commerce accounts, an asset. • Solid optimization best practices & performance-focused. • Experience with Google Analytics or Adobe Analytics. • Basic knowledge of data management platforms (DMPs), ad servers (Google Campaign Manager). • Excellent written and oral communication in English. • Proficiency with Excel (pivot tables, vlookup, calculated fields…etc).

Benefits

• Vacations : 4 annual weeks + agency closure during the holidays + 4 bonus days around long weekends + 3 personal days. • Group insurance plan: life, prescription drugs, travel, dental expenses, paramedical services, and more. • Wellness program: $250 per year for reimbursement for sport equipments, sport memberships, WFH equipment, second screen, etc. • Really good coffee (or tea), and a wide selection of snacks.