Marketing Automation Manager

September 5

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Data Catalog & Data Governance | Data Quality & Data Observability | Master & Reference Data Management

Master Data Management • Data Quality • Data Governance • Big Data • Reference Data Management

501 - 1000

💰 $150M Venture Round on 2022-06

Description

• Automation Strategy Development: Design and implement comprehensive marketing automation strategies that enhance customer engagement and lead nurturing efforts. • Platform Management: Oversee the use and maintenance of marketing automation platforms (Hubspot), ensuring they are optimized for maximum efficiency and effectiveness. • Campaign Execution: In collaboration with Marketing Operations, create and manage automated marketing campaigns, including email marketing, lead scoring, and audience segmentation, to drive engagement and conversion. • Testing and Optimization: Conduct A/B testing and continuously optimize automated workflows to improve performance and ROI. • Data Analysis and Reporting: Analyze performance metrics from automated campaigns and provide actionable insights to improve strategies and achieve business objectives, then share these insights. • Collaboration: Work closely with cross-functional teams, including content, product marketing, marketing operations, etc. to ensure alignment of automation efforts with overall marketing objectives. • Compliance and Best Practices: Ensure all automated marketing activities comply with relevant regulations and industry best practices. • Content Development: Prepare content for nurture sequences and other relevant, automated marketing activities using briefs.

Requirements

• Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field. • Experience: Minimum of 5 years experience in marketing automation or related roles. • Technical Skills: Proficiency in marketing automation platforms (e.g., HubSpot, Marketo or pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics). • Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions. • Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content. • Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously. • Compliance regulations: Knowledge of compliance regulations (e.g., GDPR, CAN-SPAM) and best practices in email marketing. • Experience with Lead Scoring Systems: Demonstrated experience using lead scoring tools and methodologies to enhance lead qualification processes. • Expertise in Audience Segmentation: Proven ability to segment customer data and develop targeted marketing strategies based on segmented audience profiles. • Customer Journey Mapping Skills: Strong background in mapping customer journeys to identify touch points, pain points, and opportunities for improving customer engagement.

Benefits

• Aim High • Customer Focused • ONE Team • Candid and Caring • Challenging Fun