Lead Generation Marketing Manager

2 days ago

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Paramount Commerce

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Simplified bank account-based payments for igaming and sports betting

FinTech • Payments • Online Banking Payments • Verification • Risk Management

51 - 200

Description

• Own the continuous management of Marketing’s Hubspot infrastructure to capture, track, automate, and nurture leads • Develop the overall lead generation strategy to fill the sales pipeline cost-effectively by optimizing the marketing budget • Execute ad campaigns that fill the sales pipeline, including SEO, email marketing, pay-per-click, social media, and new marketing channels • Manage lead nurturing workflows and email automation to move prospects through the sales funnel, working closely with sales teams to improve lead conversion rates and drive revenue growth • Manage web assets and maximize website conversion rate through changes to website structure, design, and content • Collaborate with the content team to create compelling and valuable lead magnets, such as podcasts, whitepapers, ebooks, blog posts, and videos, to attract and educate prospects • Build and manage relationships with external vendors and partners to support lead-generation efforts • Analyze data and metrics to measure campaign success to optimize future initiatives and measure the acquisition cost for each marketing channel to maximize ROI

Requirements

• Experience in B2B lead generation and demand generation marketing • Demonstrable success in lead generation and maximizing ROI • Experience managing and optimizing campaigns across multiple channels, including Google and LinkedIn advertising • Highly proficient in Hubspot, Salesforce experience is a plus • Strong analytical skills and experience using data to drive decision-making • Excellent intrapersonal, verbal communication, business writing, and copywriting skills • Previous experience in SAAS, technology, or finance is a plus