Demand Generation Specialist

August 29

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Docebo

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Docebo's multi-product learning suite helps enterprises around the world tackle any learning challenge.

E-learning • Elearning • Lms • Cloud E-Learning • LO

501 - 1000

💰 $3M Series A on 2015-02

Description

• Manage multi-channel marketing campaigns for target industries, including content marketing, paid channels, ABM, events, and webinars. • Be accountable for revenue: report on ARR and pipeline, not leads. • Collaborate with the sales team to understand segment pain points and develop marketing campaigns that effectively address these challenges. • Collaborate with the product team to align marketing messaging with product features and benefits for segments. • Leverage marketing automation tools and collaborate with the broader team on lead nurture. • Optimize unit economics for strategic segments.

Requirements

• You have experience in enterprise growth marketing or a similar role, preferably in a B2B tech company. (1+ years in B2B, 3+ years in marketing) • You’re up to speed on modern demand generation and new tools. • You have a strong understanding of enterprise sales cycles, buyer journeys, and account-based marketing strategies. • Experience running multi-channel campaigns, from concept to delivery. • Top notch analytical skills with the ability to interpret data, identify trends, and make data-driven marketing decisions. • Proficiency in marketing automation tools, CRM systems, and analytics platforms (HubSpot, SFDC, Google Analytics, Tableau). • Strong project management skills with the ability to manage multiple initiatives and meet deadlines. • You know it’s a team effort, so you have a collaborative mindset with the ability to work effectively in cross-functional teams. • You are an innovative thinker who consistently brings forward new growth ideas, along with a clear framework for measuring success.