Digital Performance Lead

August 27

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Thinkingbox

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Thinkingbox is a global creative collective shaping the future of brands through craft and curiosity.

Digital Development • Motion Graphics • OOH Experiential Activation • Augmented Reality • Website Development

51 - 200

Description

• Team Leadership: Lead and mentor a team of performance media specialists, fostering a culture of excellence, innovation, and continuous learning. • Strategy Development: Develop and oversee comprehensive performance media strategies aligned with clients' goals, target audience, and budget requirements. • Campaign Planning: Collaborate with clients and internal teams to define campaign objectives, KPIs and target metrics, ensuring strategic alignment across all stakeholders. • Media Buying: Oversee media buying activities across Paid Search and Social, including core and emerging platforms. • Performance Optimization: Instill best practice and process within your team for continuous campaign performance monitoring and analysis, leveraging data insights to optimize media spend, leveraging tools to automate & improve performance, targeting, messaging and creative elements. • Tools & Technology: Manage Product Feed Optimization Tool, SEM RUSH, and Dashboards. • Budget Management: Manage campaign budgets effectively, ensuring optimal allocation and tracking of media spend. • Client Relationships: Manage client relationships, presenting performance reports, and strategy updates. • Partner Relationships: Build increasingly stronger relationships with core and emerging partners, and contribute to overall agency partner agendas • Industry Trends: Stay up-to-date with industry trends, emerging technologies/platforms, and best practice in performance media, and proactively share formal insights/POVs with internal teams and clients.

Requirements

• Proven experience in performance media planning and buying. • Deep understanding of advertising platforms across paid Search and Social (Google Ads, Meta, Bing, TikTok, Snapchat, Pinterest). • Direct experience managing retail/eCommerce focused clients. • Deep understanding of additional tools for product feed optimization, dashboards, etc… • Strong analytical skills and ability to interpret data to drive campaign optimization and decision-making. • Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies to clients and internal stakeholders. • Strong leadership abilities, with a track record of successfully managing and mentoring a team of performance media specialists. • Strategic mindset with a passion for staying ahead of industry trends and leveraging new media opportunities. • Results-driven and goal-oriented mentality, with a focus on delivering meaningful outcomes and ROI for clients. • Adaptable and able to thrive in a fast-paced, every changing environment.

Benefits

• Hybrid (3 days in-office / week) • Mentorship program • Flexible time off / paid vacation / sick days • Culture events • Office lunches • Employee recognition and incentive program • Seasonal parties • Company swag • Industry events • Dog-friendly offices • Unlimited coffee, drinks, snacks • Flex / travel work options • Extended health benefits