Coordinator, Data Platforms & Operations

September 6

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IPG Mediabrands

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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)$1. .$1

Media Planning & Buying • Automation & Programmatic • Digital Media • Branded Content • Media Barter

10,000+

Description

• The Data Platforms and Operations Coordinator will be positioned for rapid growth within the Digital group and will gain invaluable hands-on experience within the digital media marketplace. • This entry-level role offers the chance to work with a wide variety of client planners, data & technical solutions providers, and has a substantial internal support system. • This position offers an intense focus on developing expertise in this exciting space. • Knowledge of digital advertising, display ad serving, and general digital media buying operations are assets for the ideal candidate. • This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the digital campaign management process- trafficking, pacing, quality assurance, optimization, reporting, and reconciliation. • Maintain digital interactive campaigns for assigned agency clients using the digital media management platform by trafficking, pacing, optimizing, reporting, and reconciling the campaign as well as using various ad servers to upload creative and tagging. • Determine and implement optimal campaign set-up including creative and tagging requirements, reporting metrics, and optimization strategies to ensure full impact and efficiency of the campaign. • Operate as a key internal point of contact to planners for assigned client campaign operations: campaign build, optimization, analysis, troubleshooting, reporting, reconciliation, and related campaign • Working with up to three agencies (UM, Initiative, Media Experts) and understanding and operating under their different workflows and processes. • Handle multiple campaigns, multitasking and prioritizing accordingly. • Working as a liaison with our external Ad Ops Hub, collaborating, troubleshooting, and providing guidance and support to ensure campaign success. • Use Asana to effectively manage all tasks and deadlines • Ensure alignment on processes for trafficking and site tagging are adhered • Assist with the resolution of delivery and performance • Communicate campaign optimization results to planners throughout campaign flight to prove value against campaign goals including viewability and • Proactively ensure reconciliation for assigned agency clients is consistently up to date and meets all billing/fiscal deadlines. • Identify missing or unpaid invoices and retrieve them from media partners. • Actualize and reconcile delivered impressions against booked impressions as • Update or create new training guides for the team as needed.

Requirements

• Post-secondary education - degree or diploma in marketing, commerce, communications, statistics, web development, or Information Technology • High quantitative and analytical skills with the ability to draw insights based on • Ability to investigate, analyze/solve problems, and communicate results clearly and concisely. • Driven desire to develop and excel in a media operations career. • Excellent communication skills (both written and verbal). • Ability to work collaboratively as well as • Highly developed organizational skills with strong attention to detail and • Excellent ability to manage and prioritize time • Proactive approach to problem-solving, assisting the team, self-development, • Strong learning agility, with a passion for continuous • Proficient in Word, PowerPoint, Microsoft Teams, and Asana. • Advanced skills in Excel, including pivot tables, VLOOKUPs, and chart • Understanding of HTML scripting, HTML5 creative, CSS, and Java Script

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. • A flexible hybrid work model that works for you. • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. • A chance to be part of and grow within a global network of agencies. • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.