Marketing Specialist - Hybrid Remote

July 25

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COBS Bread

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Fresh isn't just our philosophy. It's baked into everything we do. Celebrate Fresh.

baking • franchise • customer service • loyalty • bread

651 - 651

Description

• Support execution of Marketing Campaign Calendar to develop a marketing plan that maximizes ROI and achieves set KPIs • Manage Marketing Campaign Timeline to ensure key milestones are met from development to post-launch • Support Marketing Campaign Budget to ensure marketing initiatives are within scope • Drive Support Office Team and Franchise network campaign briefings regularly to ensure effective execution • Assist with the roll out strategy for all advertising platforms • Assist with creative review and artwork sign-off of all campaign materials including in-bakery POS, digital (advertising, signage, POS system, website), and local • Provide regular campaign results to Operations Team and Franchise network • Support in campaign evaluation execution • Manage execution and delivery of internal e-learning module for each campaign • Provide support for Marketing projects as required

Requirements

• At least 3 years experience as a Specialist / Assistant Marketing Manager / Associate Marketing Manager in leading the omni-channel marketing campaign strategies from concept to execution • Strong project management skills in overseeing multiple projects and meeting tight deadlines • Excellent verbal communication skills with strength in presentations • Excellent written communication skills with strength in short and long form copywriting • Bachelor’s Degree with concentration in Marketing, Communications or Advertising is an asset • Knowledge of Retail, Consumer Packaged Goods and/or Franchising is an asset • Experience in SEM and paid media channels is an asset • A keen omni-channel marketing lens that optimizes for digital as well as in-store

Benefits

• Flexible work arrangement and a one-time work from home reimbursement to ensure you're set up for success • Competitive salary, company bonus and vacation plan • Great Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account • Paid sick, mental health and personal leave days • Paid day for community service or volunteer opportunity • Subsidized wellness program and an on-site gym facility • Open, ‘continuous-learning’ environment encouraging professional development and career progression • Work within a dynamic, driven, high-achieving, close-knit and fun-loving team • High level of autonomy and responsibility • Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!