Marketing Manager

August 30

🏢 In-office - Toronto

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Appficiency Inc.

The #1 NetSuite Services And Support Provider in North America

IT Consulting • ERP Implementation • NetSuite • ERP Integration • ERP Customization

51 - 200

Description

• Lead and manage the go-to-market initiatives, driving planning, execution, and tracking of marketing programs • Oversee the creation and management of high-quality marketing content, including webinars, whitepapers, case studies, presentations, blogs, and more • Elevate Appficiency’s brand presence by representing the company at industry conferences, corporate events, and other related forums • Develop and execute digital marketing campaigns across multiple channels, including email, social media, webinars, and events • Analyze marketing data and KPIs to measure the effectiveness of marketing campaigns and adjust strategies as needed • Establish and maintain relationships with key stakeholders in the NetSuite ecosystem, including NetSuite representatives, other alliance partners, and industry influencers • Manage and track marketing budgets and ensure that marketing activities align with overall business goals • Stay up-to-date with industry trends, competitive landscape, and customer needs to inform marketing strategies and tactics

Requirements

• Bachelor’s degree in business administration, marketing, communications, or related field • Demonstrated IT or application exposure and a working level of technical proficiency with enterprise applications • 5+ years of experience in marketing, sales, or partner development • Excellent written and verbal communication skills • Demonstrated content creation, copywriting and editing skills • Exceptional organization and time management skills, as well as attention to detail • Ability to work effectively within a team, as well as independently in a fast-paced environment and manage competing priorities • Experience in software industry, preferably in ERP or related B2B solutions • Experience with NetSuite or within the NetSuite partner community • International experience is a plus • Thrives in an entrepreneurial environment where personal drive and judgment need to be exercised daily • Experience working closely with C-suite and executive leadership • Bonus points: enjoys hard work and harder play

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