Lead Generation Manager
August 10
🔄 Hybrid – Vancouver
Description
• You will own the lead generation strategy and vision: identifying, sizing, and prioritizing opportunities to drive qualified leads and sales opportunities. • You will collaborate with the sales team to ensure alignment on target accounts, messaging, and lead follow-up. • You will create, manage, and optimize integrated marketing campaigns across various channels, including performance marketing, email, organic, social, SEO, and webinars to maximize ROI and ensure effective targeting and budget utilization. • You will optimize veritree’s website for SEO and SEM, to drive targeted traffic and generate qualified leads. • You will evolve our analytics and technology capabilities to support lead generation programs. • You will monitor, analyze, and report on KPIs and metrics to determine the effectiveness of campaigns, and offer actionable insights and recommendations for improvement. • You will identify growth opportunities and develop new approaches to deliver high-quality leads. Translate these ideas into projects that you will build, lead, and implement. • You will define and set targets to allow for appropriate measurement, and own the lead generation performance narrative. • You will lead the integration and enhancement of marketing automation tools to effectively attract and nurture leads.
Requirements
• 5+ years of applicable experience in lead generation, preferably for a SaaS company • Practical experience managing and optimizing performance marketing channels. Preference for marketers with deep paid-search experience. • Knowledge of SEO, performance marketing, and content marketing best practices • Proficiency with marketing automation tools and CRM systems (e.g., HubSpot) • Experience building and executing conversion rate optimization experiments, including copy tests. • Strong quantitative and analytical capabilities • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion • Experience with ABM strategies and tools
Benefits
• Extended healthcare plan • Generous paid days off • Ability to work remotely • Opportunities for training and development • Employee discounts at tentree
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