Senior Director - Marketing

16 hours ago

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Turo

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Find your drive

peer to peer car sharing • peer to peer car rental • marketplace • sharing economy

501 - 1000

💰 $35.2M Venture Round on 2022-03

Description

• Develop and implement marketing strategies to increase brand visibility, engagement, and acquisition in Canada. • Align local marketing with global goals while ensuring brand consistency across all channels. • Drive brand marketing, PR, and content strategies to strengthen market presence. • Lead initiatives for customer growth, optimize acquisition channels, and reduce churn. • Manage strategic partnerships with key industry players to expand Turo’s reach. • Execute seasonal marketing campaigns, including email and CRM strategies, to drive retention and lifetime value. • Monitor campaign performance, set KPIs, and optimize tactics based on data-driven insights. • Build and lead a high-performing marketing team, fostering innovation and managing external agencies for execution.

Requirements

• 10+ years of marketing leadership experience, ideally in tech, travel, or marketplaces. • Proven track record of scaling brands and understanding the Canadian market. • Strong strategic marketing skills paired with hands-on campaign execution experience. • Expertise in brand, acquisition, engagement, and partnership optimization. • Data-driven decision-maker with experience using analytics tools and marketing automation software. • Innovative and creative mindset to address market challenges and seize opportunities. • Excellent communication skills, with experience in media relations and public communications. • Leadership experience in building, managing, and developing high-performing marketing teams.

Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees • Employer-paid medical, dental, and vision insurance (Country specific) • Retirement employer match • $2,000 Learning & Development stipend to invest in your professional development • $1,000 USD Turo host matching and $1,500 USD vehicle reimbursement program • $100 USD Monthly Turo travel credit • Cell phone, internet and Fringe benefit stipend • Paid time off to relax and recharge • Paid holidays, volunteer time off, and parental leave • For those who are in the office full-time or hybrid we have weekly in-office lunch, office snacks, and fun activities • Annual Turbo Week (week-long, company-wide conference)