Marketing Operations Analyst

August 31

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501 - 1000

💰 Venture Round on 2021-02

Description

• Oversee crucial marketing systems (Marketo, Bizible, Salesforce) for lead generation, distribution, and reporting. • Monitor and optimize marketing campaigns aligned with industry standards. • Analyze data to derive insights for refining marketing strategies and campaigns. Create insightful metrics reports on marketing and sales activities, impact, and effectiveness. • Implement scalable processes that adhere to best practices in campaign and lead management. Assess new technologies and applications to enhance the marketing team's performance. • Develop robust KPIs and scorecards to monitor marketing performance. Explore data for trends, identify KPIs, and conduct hypothesis testing. • Collaborate with diverse teams to develop and execute data-driven strategies. Present analysis and findings effectively to various audiences. • Manage daily marketing activities encompassing campaign management, data analysis, and project coordination. • Collaborate with the technology team to design applications that streamline marketing operations and amplify campaign distribution.

Requirements

• 2-4 years of experience as a Marketing Operations Analyst or similar role. • Exceptional analytical and quantitative skills, especially in advanced Excel. • Hands-on experience with Marketing Automation platforms like Marketo and CRM tools such as Salesforce. • Excellent organizational and time management abilities with meticulous attention to detail. • Strong problem-solving and decision-making capabilities. • Proficiency in SQL, SAS, and other data programming skills is often essential. • Experience in data analysis, reporting, and process improvement, especially within SaaS companies. • Ability to interpret data effectively and communicate findings clearly. • Strong data visualization and presentation skills in Tableau or similar Business Intelligence tools. • Excellent analytical, problem-solving, and organizational capabilities, with a focus on independent decision-making and project management. • Ability to manage details while maintaining a broad perspective and focusing on multiple objectives. • Commitment to fostering teamwork, cooperation, and conflict resolution to achieve organizational goals.

Benefits

• Innovative work. • Growth opportunities. • Caring co-workers. • Chance to do meaningful work.