Product Marketing Manager

2 days ago

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Baselane

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Empowering the next generation of individual landlords & real estate investors through financial technology

11 - 50

💰 $7.9M Seed Round on 2021-11

Description

• Develop and partner on go-to-market plans, marketing messaging strategy, and creative strategy, assets and collateral to support product launches and ongoing marketing efforts. • Develop and refine product positioning and messaging strategies that differentiate us in the market and resonate with our diverse customer base. • Develop and execute a strategy for and oversee the creation of high-impact marketing campaigns, collateral, copy and website pages that effectively communicate our value proposition and align with our go-to-market strategy. This includes managing and briefing design and content resources, consolidating and providing feedback on revisions, and working with channel managers/performance marketing agency to build creative testing strategy, launch and optimize based on performance. • Craft compelling product narratives that resonate with target audiences. • Manage the entire product marketing lifecycle, from positioning and messaging to launch and ongoing promotion to drive adoption. Leverage data and full-funnel metrics to understand customer behavior and measure performance, identify areas for improvement, and optimize future initiatives. • Understand customer needs through interaction with internal Subject Matter Experts, market and competitive analysis, research, interviews, and product usage data. You’ll use this understanding to impact strategy, influence product roadmap priorities, and develop compelling marketing campaigns + collateral. • Follow and analyze market trends to develop positioning and messaging that speaks to our prospects and customers. • Work closely with Marketing, Customer Success, Business Operations, and Product teams to develop key messaging and value propositions for new products and features. • Serve as a stakeholder in product pricing and packaging strategies to maximize revenue.

Requirements

• 5+ years of experience in Product Marketing with a proven track record of success in product/feature launches and driving product adoption and growth. • Natural collaborator who excels at managing via influence and enjoys working with cross-functional teams in a fast-paced, high-growth environment. • Ability to drive complex, cross-functional projects without a step-by-step playbook and manage key stakeholders while working towards defined business goals. • Customer obsessed and consistently brings the customer point of view and quantitative insights into product and go-to-market strategy discussions. • Gifted writer, storyteller, and communicator who can easily convey complex topics and concepts to a range of audiences in multiple formats. • Demonstrated ability to manage the entire product marketing lifecycle, from crafting compelling product positioning and user messaging to leading successful product launches and ongoing marketing initiatives. • Fluency with crafting detailed creative and content briefs and managing the creative and messaging development process from end to end with a strong sense for what will resonate and stand out. • Expertise in developing and executing data-driven marketing campaigns across a variety of channels (e.g., content marketing, social media, paid advertising, influencer marketing) to achieve measurable business objectives (e.g., brand awareness, lead generation, customer acquisition). • Proven ability to create clear, concise, and engaging narratives that resonate with target audiences. • Ability to pivot between strategy and execution with a bias toward action.

Benefits

• Competitive compensation • Equity - Ownership in what we are building! • High-quality Medical, Vision, and Dental Insurance • Life Insurance and Disability Coverage • Generous time off • Flexible working hours and location • Remote working stipend to set up a home office • Regular social events