Product Marketing Manager
August 10
🔄 Hybrid – Vancouver
Description
• Develop and execute go-to-market strategies for product releases and planting project launches. • Conduct market research to understand customer needs, market trends, and competitive landscape to inform product positioning and messaging. • Collaborate with the Product Team to understand product capabilities and translate them into compelling marketing materials. • Collaborate with Planting Partners and Operations to understand project opportunities, updates and outcomes, and translate them into compelling marketing materials. • Build content and train sales team on messaging around new solutions, releases and projects. • Create and optimise marketing content, including case studies, webinars, and blog posts, to drive lead generation and customer engagement. • Work with broader Marketing Team to develop and manage multi-channel marketing campaigns to drive product awareness and adoption. • Analyze and report on the performance of marketing campaigns, using data to drive continuous improvement and optimization. • Work closely with the Revenue Team to develop sales enablement materials, such as presentations, product demos, and FAQs. • Research, build, and iterate approaches to the pricing of veritree’s various platform offerings for planting partners, resellers, and corporate partners.
Requirements
• 5+ years of applicable experience in a product marketing role, preferably for a SaaS company • Proven ability to develop and execute go-to-market strategies, including sales enablement • Proficiency with marketing automation tools and CRM systems (e.g., HubSpot) • Strong analytical skills and experience with data-driven marketing • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion • Experience managing and measuring marketing performance in various channels
Benefits
• Extended healthcare plan • Generous paid days off • Ability to work remotely • Opportunities for training and development • Employee discounts at tentree
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