Senior Manager, Customer Marketing

June 22

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Varicent

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Industry-Leading Sales Performance Management Software for Growth Market and Enterprise Organizations.

Incentive Compensation Management • Sales Performance Management Software • Sales Planning • Territory and Quota Planning • Sales Compensation

501 - 1000

Description

• Lead Cross-Sell and Expansion Initiatives: Develop and execute strategies and programs to expand Varicent’s usage and product portfolio sales within key accounts • Orchestrate a Customer Hero Program: Launch and manage a comprehensive program to elevate customers as brand advocates and innovators, showcasing their success through various channels such as podcasts, blog posts, speaking slots, and case studies. • Lead Customer Reference Initiatives: Spearhead the development and management of Varicent’s customer reference program, ensuring a robust database of customer testimonials, case studies, and success stories • Enhance Communication, Community, and Engagement: Develop and implement a personalized communication plan to foster community engagement, manage customer feedback sessions, and support regional user group events, ensuring alignment with customer needs and business goals. • Drive Marketing of VIP program, Education, and Success Planning: Lead and drive marketing of exclusive resources, discovery sessions, and training to help customers maximize the value from Varicent products, support their business objectives, and reinforce the value proposition of their investment in Varicent. • Manage Regional User Group Events and Webinars: Oversee the planning and execution of customer educational webinars and regional user groups. • Success Measurement and Optimization: Establish and track key performance metrics such as customer engagement levels, revenue from cross-sell/upsell, and customer satisfaction scores, regularly adjusting strategies based on performance data and customer feedback.

Requirements

• Overall Experience: Minimum of 8-10 years in marketing, with a strong emphasis on B2B, SaaS, or technology sectors. • Customer Marketing Experience: At least 5 years specifically in customer marketing or related roles such as customer engagement, retention, and advocacy within the technology or enterprise software sectors. • Industry Experience: Solid understanding of the enterprise software landscape, particularly in areas such as Sales Performance Management (SPM) and Customer Relationship Management (CRM). Knowledge of customer marketing dynamics within these areas is beneficial. • Program and People Management Experience: Experience in leading cross-functional projects and initiatives is required. Initial responsibility will include managing one team member.

Benefits

• Increased customer satisfaction and retention • Growth in revenue from existing customers • Enhanced customer advocacy and public stories • Successful execution of customer events • Optimized customer feedback and success