Bumble Inc.
Our mission is to create a world where all relationships are healthy and equitable, through Kind Connections.
501 - 1000
Senior Marketing Manager
May 2
🏡 Remote – Anywhere in Canada
Bumble Inc.
Our mission is to create a world where all relationships are healthy and equitable, through Kind Connections.
501 - 1000
Description
• Lead the development and execution of marketing strategy and integrated go-to-market plans while keeping Bumble’s core values at the heart of all activities • Determine marketing mix and make strategic recommendations on paid media mix • Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports • Project management to ensure all campaigns are executed on-time and within budget • Collaborate cross-functionally with internal creative, PR, Media, Commercial Strategy, Partnerships, and Growth teams to drive holistic plans against key market business metrics • Lead agency relationships with key partners in Canada • Manage, and provide oversight and support for Canada Marketing team • Analyze consumer and audience insights to translate them into actionable marketing plans • Work on an expansion plan for key cities with growth potential that support the brand and business needs • Execute strategic partnerships that align with Bumble’s brand values and assist with driving brand awareness and user acquisition • Be analytical & data-driven in all decision-making and monitor the effectiveness of marketing campaigns on brand awareness and user acquisition • Leverage out-of-market learnings and adapt to market strategy; develop and share in-market learnings based on key successes and failures
Requirements
• 8+ years of experience in marketing with deep knowledge of consumer branding • Bachelor’s degree. MBA or Masters are a plus • Digital and social media marketing experience • Proven experience managing and executing large-scale consumer campaigns at a brand with a global presence • Experience in marketing, media, public relations/communications, and business administration with deep expertise and understanding of the Canadian market • Creative problem-solving skills and a solutions-focused mindset • Able to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives • Solid understanding of the media landscape, channels and measurement • Strong analytical skills to determine campaign success and market performance • Experience using data and metrics to measure impact and pivot accordingly • Experience managing a team • You have great communication skills, both verbal and written • Bilingual in English and Quebecois French is a plus • You possess strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills • You are proactive in your approach and take initiative, leveraging and learning from the successes and challenges of other emerging Bumble markets
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