Senior Manager, Marketing (Fixed Contract)

August 30

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Spud

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Local and Sustainable Groceries Delivered

Organic Groceries • Local Groceries • Home Delivery • Grocery Delivery • eGrocery

501 - 1000

Description

• Spud is looking for a Senior Manager, Marketing! • This is a fixed term, mat leave position for 15 months, with the opportunity to extend. • This is a hybrid position for a marketing leader based in the Calgary or Vancouver area. • Spud is a Western Canadian online grocery delivery business comprised of a passionate team who believe that food touches every aspect of our lives, so we are advocates for sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. • Overseeing two team members, the Senior Manager, Marketing is responsible for the brand and marketing activities related to the assigned brand portfolio (eCommerce and Retail banners). • Collaborate with leadership to define and execute on strategic objectives, success metrics, tactical plans, and marketing budgets related to the assigned brand portfolio. • Create and execute on exciting, engaging, and brand-appropriate marketing activities, including campaigns, events, and social communications. • In collaboration with the Marketing team, create compelling and engaging email communications that drive traffic and sales. • Oversee the weekly engagement that drives customers to our site/to convert: Loss Leaders, Flyers, Category Sales. • In coordination with the Marketing team, align assigned brand portfolio marketing activities with overall company marketing plans and programs. • Build brand excitement and loyalty through new customer and customer retention activities. • Create, execute, and follow up on marketing briefs, including performance metrics. • Foster and highlight community engagement partnerships and activities as related to the assigned brand portfolio. • Collaborate with Senior Manager, Communications and Digital on all earned media to enhance campaign efforts. • Responsible for generating sign ups and new customers. • Additional duties and projects as assigned.

Requirements

• A degree in marketing or communications, or a related program is preferred. • 5+ years of experience in a marketing role, ideally leading the marketing strategy for a brand or portfolio of brands. • Experience with marketing campaigns, brand strategy, and building community around a brand. • Excellent communication and organizational skills. • Proven ability to excel in a fast-paced, collaborative work environment, managing multiple priorities at once. • Passionate about food, community, and sustainability. • Understanding of the food industry, with a particular focus on the natural and organic segment is considered an asset.