Cohere
At Cohere, our mission is to build machines that understand the world, and to make them safely accessible to all.
Natural Language Processing • Machine Learning • Artificial Intelligence
11 - 50
Website Marketing Manager (Contract)
May 3
🔄 Hybrid – Toronto
Cohere
At Cohere, our mission is to build machines that understand the world, and to make them safely accessible to all.
Natural Language Processing • Machine Learning • Artificial Intelligence
11 - 50
Description
• Managing website content, including publishing, auditing, and optimizing. • Analyzing, testing, and evaluating website performance and user experience. • Collaborate with web development and design teams to ensure the website aligns with our brand identity and values. • Expand our web presence through social media, email marketing, and other online channels. • Work with the marketing team to ensure active promotions and campaigns are represented on the website. • Monitor and improve SEO results through collaboration with web design, development, content teams, and agencies. • Stay up-to-date with online marketing trends and best practices. Have an in-depth understanding of our market, our competition, and peer developer-centric companies - always have an informed point of view on opportunities to improve. • Run user research, identify data-driven improvement hypotheses, and launch AB testing experiments and big-bet initiatives at large scale to improve site conversion.
Requirements
• 5+ years of experience managing a B2B or B2B2C website from a digital acquisition and customer journey perspective. • 5+ years of experience working with global SEO, and a demonstrable understanding of localization SEO best practices. • Familiarity with Google Analytics and Google Search Console, and an understanding of how to use this and present this data to marketing and web engineering teams. • Expert level understanding of Google Analytics, Google Tag Manager, and FullStory. • Proficiency in HTML, CSS, and Javascript. • Excellent communication, organizational, and time management skills. • Solid understanding of how to grow metrics and practice running experiments. • Bachelor degree in a scientific field with a strong quant component (math, stats) or marketing. • A scrappy, startup mentality to move fast, iterate quickly, and drive initiatives. • Attention to detail, strong grammar skills, and a commitment to maintaining brand consistency. • A strong desire to make a difference in one of the most exciting fields in AI today.
Benefits
• N/A
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