Product Marketing Manager

September 11

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Spexi Geospatial Inc.

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Making geospatial data more accessible through drone technology

Drones • Real Estate • Construction • Aerial Intelligence • GIS

11 - 50

💰 $5.5M Seed Round on 2022-10

Description

• Lead product launches and develop and execute go-to-market (GTM) strategies. • Take charge of positioning, messaging, sales and marketing enablement. • Manage customer and lifecycle marketing initiatives. • Develop clear and compelling value propositions and customer benefits. • Serve as internal subject matter expert on customers by gathering feedback and conducting interviews. • Conduct ongoing analysis of competitors to inform market positioning. • Create high-impact sales collateral and tools to assist sales team. • Lead development and execution of targeted marketing campaigns. • Monitor, track, and report on marketing performance metrics and key KPIs. • Manage relationships with freelancers, agencies, and external vendors.

Requirements

• Product Marketing Expertise: 2 to 4 years of proven experience in product marketing, with a strong foundation in broader marketing principles. • Exceptional Storytelling & Communication: You are a skilled storyteller with excellent writing abilities. You’ve successfully crafted case studies, sales collateral, and compelling messaging that inspires action. • Data-Driven Approach: You leverage analytics and research to inform and shape your marketing strategies, ensuring they are grounded in measurable insights. • Research & Insights Mastery: Extensive experience designing surveys and conducting research interviews to extract valuable customer and industry insights that inform strategy. • Strategic Thinker: You excel at connecting the dots between customer needs, product capabilities, and market opportunities to craft marketing strategies that align with business objectives. • Action-Oriented: You have a strong bias for action, driving projects and campaigns from conception to successful completion. • Collaborative Team Player: You have a track record of collaborating effectively with cross-functional teams, including sales, product, and other marketing specialists. • Resourceful & Accountable: You are self-motivated, resourceful, and take full ownership of your projects, ensuring successful execution from start to finish. • Team & Vendor Management: Proven experience managing internal teams, freelancers, external agencies, and vendors.

Benefits

• Friendly casual environment • Medical, dental, vision health benefits • Opportunities for continuous professional development and career growth • An inclusive workplace culture that values diversity and individual contributions