Senior B2B Copywriter
9 hours ago
🏢 In-office - Toronto
Description
• The Kitchen by Kraft Heinz is seeking a Senior B2B Copywriter. • The candidate will lead creative ideation and copy development. • Responsibilities include team leadership, innovation, and collaboration with clients. • Must have experience in B2B campaigns and a diverse portfolio.
Requirements
• 5+ years relevant experience working in a creative ideation capacity with a proven track record and a diverse portfolio of work (content, copy, social, and or stunts/conversation starting work in any medium) • Experience working on B2B campaigns • Extensive knowledge and work experience in a creative field, across various disciplines including social/digital concept ideation, creative strategy, and copywriting. • You’re an ideas-first creative – you’re a writer, but it’s about more than copy. You’re able to find the “bigness” of an idea and communicate it simply and effectively. • Outstanding communication skills that command the attention of an entire room (IRL or virtually) • A willingness to roll-up your sleeves and get into the details when needed. • An organized approach to delivering work under tight deadlines and shifting priorities. You’re able to generate a volume of ideas on short notice and deliver copy on time and with consistently high quality • Experience mentoring junior creatives and team members • Ability to navigate ambiguity and simplify complex situations. You’re comfortable creating your own brief from an insight for a quick ideation session or to quickly create a concept • A strategic mindset and the ability to use data to help clients streamline the story they’re trying to convey to their audience • A high level of curiosity, awareness and enthusiasm for the unique world of online culture. • A strong, personal passion for food and food marketing
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