Marketing Automation Specialist

August 31

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Lightspeed (Formerly SEOshop)

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SEOshop is now part of the Lightspeed family$1. !$1

Webshop platform • E-commerce • hosting • customer support • apps

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Description

• Work closely with other Marketing Automation Specialists and internal stakeholders to launch, manage and optimize email campaigns to drive business goals • Responsible for email marketing program development and execution, including segmentation, testing and deployment, and process optimization • Manage and maintain email calendar across various regions and business verticals • Support strategic programs across the customer lifecycle (batch sends, journeys and triggers) • Launch, develop and manage operational and marketing messages for leads and existing customers on our website (in-app messages) using our chat software (Intercom) • Be responsible for the management of our marketing automation tools • Work with key stakeholders to define KPIs, create reporting, and analyze campaign performance. • Manage the email database to ensure compliance with GDPR, CASL and other privacy regulations

Requirements

• 2+ years experience in marketing automation or email marketing • Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs (Pardot, Marketo, Hubspot, Salesforce)

Benefits

• Lightspeed RSU program (we are all owners) • Unlimited paid time off policy • Flexible working policy • Health insurance • Health and wellness benefits • Possibility for transit fees to be covered • Paid leave assistance for new parents • Linkedin learning • Volunteer day