TechInsights
The most trusted source of semiconductor analysis and market information
Technology Intelligence • Technology Analysis • Licensing & Litigation Support • Circuit Analysis • Systems & Software Analysis
201 - 500
Junior Marketing Specialist
August 29
🏢 In-office - Ottawa
TechInsights
The most trusted source of semiconductor analysis and market information
Technology Intelligence • Technology Analysis • Licensing & Litigation Support • Circuit Analysis • Systems & Software Analysis
201 - 500
Description
• Day-to-day management of Pardot, including creating and updating email campaigns, landing pages, and forms • Monitor and clean Pardot database, ensuring accurate segmentation and tagging of leads • Assist in setting up and maintaining automated engagement programs • Troubleshoot and resolve issues related to email sends, automations, and forms • Analyze performance metrics and provide insights to improve email marketing efforts • Execute basic Salesforce tasks such as lead and contact data management, updating records, and supporting CRM clean-up efforts • Assist in ensuring that Salesforce and Pardot are properly integrated, and data is syncing correctly • Collaborate with the sales team to ensure proper lead assignment and follow-up • Support the creation of reports and dashboards in Salesforce to monitor campaign effectiveness • Help coordinate and execute marketing campaigns across different channels, including email, social media, and events • Assist with content creation, including writing basic copy for marketing materials, emails, and landing pages • Support the marketing team with administrative tasks, project coordination, and other ad hoc activities as needed
Requirements
• 0-2 years of experience in marketing, with exposure to digital marketing, email marketing, or CRM systems • Basic understanding of Pardot or similar marketing automation tools • Familiarity with Salesforce CRM is a plus • Proficient in Microsoft Office (Excel, Word, PowerPoint) • Basic HTML/CSS knowledge is an advantage • Strong attention to detail and organizational skills • Ability to manage multiple tasks and projects simultaneously • Excellent written and verbal communication skills • Analytical mindset with a desire to learn and grow in a fast-paced environment
Benefits
• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP Matching) • Flexible vacation policy • Annual fitness reimbursement • Strong sense of camaraderie, mutual respect, and shared goals among colleagues • Support for community through charitable alliances • Professional and career development opportunities • Wellness resources and support from management
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