Head of Global Marketing - Canada
July 6
🏢 In-office - Vancouver
Description
• Own our marketing systems and workflows, and identify improvements to streamline processes. • Create and manage content marketing and paid activities across the organization. • Ensure all marketing efforts are aligned with Devsinc’s business goals. • Develop strategies to expand the marketing funnel and establish scalable processes for growth. • Enhance the website for clarity, user experience, and brand alignment. • Continually improve our messaging to better connect with the target customer profiles. • Conduct in-depth research on competitors to refine market positioning. • Develop and implement a content strategy for various stages of the buyer's journey. • Utilize resources for content creation, including blogs, infographics, case studies, whitepapers, webinars, and videos. • Launch hyper-personalized marketing campaigns targeting specific segments. • Transform the website into a lead generation hub with targeted landing pages and CTAs.
Requirements
• Proven track record of success in a senior marketing leadership role, preferably within the technology or software development sector. • Experience in managing and scaling marketing teams. • Strong strategic thinking and analytical skills, with the ability to drive data-informed decision-making. • Excellent leadership and team management skills, with a focus on mentoring and developing high-performing marketing teams. • Strong understanding of CRM systems and marketing automation tools. • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across functions and regions. • Must be a Canadian National or should have an active work permit.
Benefits
• Competitive salary with a performance-based incentive plan. • Initial budget to hire and support two sales development specialists, with potential to expand the team. • Comprehensive benefits package including health, dental, and vision insurance. • Opportunities for professional growth and advancement within a supportive and innovative environment. • Vacation policy and a collaborative workplace culture.
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