Vice President, Marketing

2 days ago

Apply Now

Receive Emails with Similar Jobs

AlayaCare

WebsiteLinkedInAll Job Openings

Home care software | Better technology. Better outcomes.

Home Healthcare • Healthcare • SaaS • Technology • Software

501 - 1000

Description

• Reporting to the Chief Revenue Officer, the Vice President, Marketing is a proven B2B SaaS marketing leader, positioned to set and execute the company’s marketing direction & priorities. • The VP, Marketing, is expected to execute individually and manage the marketing team, in close collaboration with the sales org, to produce measurable impacts on the business, including pipeline generation, new customer acquisition, account expansion, and brand awareness. • AlayaCare provides a true system of record platform to enterprise scale organizations in our deep and specialized home care industry - the successful candidate will leverage their expertise in vertical market SaaS marketing to accelerate our mission to transform the future of care in the home. • Set the Marketing direction, priorities, metrics, and overall roadmap to support AlayaCare’s higher-level business objectives as well as its mission to transform the future of care in the home. • Align, mentor, and empower the marketing team of approximately 20 employees including Design, Corporate Events, Digital Marketing, Product Marketing, Demand Gen, External Communications. • Maintain and promote a culture of collaboration, innovation, creativity, and continuous improvement. • Partner effectively with Sales, Account Management and Revenue Operations to ensure our portfolio of marketing investments are driving measurable business impact with strong ROI. • Develop compelling messaging and positioning to drive brand awareness and thought leadership across our geographies with large and enterprise organizations. • Develop and execute multi-channel, integrated campaigns that leverage events, including Better Outcomes, our annual user event, as well as partners, digital, email, and outbound sales teams to drive engagement with our target segments. • Collaborate cross-functionally within the Revenue org, but also across Product, Finance and Customer Success. Manage planning, staffing, budgeting, and expenses, making data-driven decisions to optimize ROI across your portfolio. • Stay abreast of industry and regulatory trends, as well as emerging vertical SaaS best practices, to deploy new and emerging GTM and market activation approaches most relevant for AlayaCare. • Willingness to travel to internal and external events and meetings across North America.

Requirements

• Bachelor's Degree in a relevant field. • 10+ years of experience in marketing. • 5+ years in a high-growth B2B SaaS environments specializing in enterprise and mid-market segments (vertical market SaaS or healthcare experience an asset). • 5+ years in direct people leadership and scaling a full-scope marketing team. • Strong knowledge of all key marketing domains with an emphasis on driving revenue growth and collaborating with sales. • Experience with inside sales organizations. • Proficiency with a leading revenue tech stack, including: HubSpot, Gong, Looker, 6sense, ZoomInfo, DealHub, or similar. • Experience across various acquisition channels most resonant with Enterprise organizations in a specialized industry including ABM, digital, email, events, partnerships, and outbound teams. • Proven ability to run multi-channel strategies and leverage data to improve performance.

Benefits

• Comprehensive group benefits program, including telemedicine • Employee expense program for health, wellness, lifestyle, professional development and productivity-related expenses • Parental leave top-up program • Flexible vacation policy • Company Wellness Day program for extra time to unwind • Paid Volunteer Time off Program • Career growth and learning and development opportunities • An entrepreneurial culture of transparency, collaboration, and innovation • Access to our employee perk program for discounts at various participating vendors • Hybrid working models with beautiful and creative office spaces to enjoy in prime locations • Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities • Our products have a positive impact on the lives of countless care workers and care recipients • Our company has been recognized by the Globe and Mail as one of Canada’s Top Growing Companies and as a recipient of Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation • Equity in a well-funded, high-growth company