Marketing Data Analyst

15 hours ago

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StackAdapt

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Discover the self-serve programmatic advertising platform used by digital marketers around the world.

Content amplification • Content Distribution • Advertising • Native Ads • Display Ads

501 - 1000

💰 Series A on 2016-01

Description

• Develop and implement world-class marketing reporting and analytics systems • Oversee the day-to-day reporting and analytical processes within the marketing department • Design, update, and maintain department-wide dashboards • Measure the effectiveness of marketing campaigns and automation programs • Provide ad hoc reporting and analysis to support the marketing team • Collaborate to enhance StackAdapt’s marketing attribution system • Champion marketing data quality and governance • Work with our martech stack to create automated processes • Manage data processing projects for different members of the marketing team • Provide strategic guidance on optimizing the marketing technology budget

Requirements

• 5-7 years experience in marketing analytics or marketing reporting roles with specific success stories to share. • Hands-on experience managing marketing reporting and analytics within Salesforce Sales Cloud. • Experience managing and analyzing advanced reporting for digital marketing campaigns across different media channels. • Proficiency in writing SQL queries to generate reports and drive insights from BI tools. • Experience developing SQL queries to automate workflows and reporting within Salesforce Marketing Cloud. • Experience with Salesforce Marketing Cloud’s AMPscript and SSJS is a bonus. • Experience with campaign management and reporting tools such as Google Analytics 4, Looker Studio, Salesforce Reporting, and ThoughtSpot preferred. • Operational experience designing and monitoring marketing campaigns with appropriate configuration and integrations. • Experience managing datasets to ensure optimal readiness for marketing use, analysis, and segmentation. • Strong project management skills with a focus on delivering high-quality results in a fast-paced environment. • Superb attention to detail and time management skills with a sense of accountability for your work. • Research experience is preferred.

Benefits

• Highly competitive salary + commission structure • RRSP matching • 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off • Access to a comprehensive mental health care platform • Health benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave policy • A friendly, welcoming, and supportive culture • Our social and team events!