Growth Marketing Consultant

August 28

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Sago Mini

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Sago Mini is an award-winning company devoted to learning through play$1. .$1

app development • toy design

51 - 200

Description

• Responsible for campaign management to support Nordlight / Rubik’s Match • Planning, execution and management of mobile campaigns across various channels including: Meta, Google, TikTok, DSP Networks and more • Independently manage performance marketing budgets across multiple channels to maximize growth and profitability • Optimize campaigns based on ROAS and LTV • Overseeing day-to-day channel strategy working with our advertising partners to maximize campaign performance. • Contribute ad creative ideas and run creative testing and execute on creative strategies to attract new users • Identifying areas of opportunity for testing, implementing, and monitoring those tests and reporting results to stakeholders • Working with Global Growth Team Lead to implement and test new advertising channels and creative strategies • Work cross-functionally with product, product marketing managers, data, and creative teams. • Being the advocate for paid user acquisition within the product teams – providing updates on performance, opportunities, and make recommendations as necessary

Requirements

• 3 to 5 years of experience in media buying / user acquisition / performance marketing. • Media buying experience with SDK Networks, DSPs, (including ironsource, unity ads, AdColony, Fyber and others) Facebook, Google • Experience scaling results across a variety of channels including display and mobile advertising • Previous experience focusing on brand-centric marketing, working with a message and vision along a brand journey • Strong analytical skills and attention to detail • Excellent verbal, written, and interpersonal communication skills • Ability to manage competing priorities • Eagerness and drive to learn and develop skills • Desire to be a part of and work closely with a team • Highly motivated with an ability to thrive in a growing environment • Strong proficiency with Excel required