Relay
The business banking and money management platform that puts small businesses in complete control of their cash flow.
51 - 200
Content Marketing Manager
June 12
🔄 Hybrid – Toronto
Relay
The business banking and money management platform that puts small businesses in complete control of their cash flow.
51 - 200
Description
• Create high-quality, engaging content, including articles, whitepapers, case studies, eBooks, webinars, newsletters, social media posts, and others • Talk to customers and do in-depth research to develop insights into what draws and holds the attention of business owners across different industry segments • Work with the leadership team and internal subject matter experts to develop and execute a content strategy that grows our executive profiles on social channels (i.e., LinkedIn, Twitter) • Own and continuously improve our project management process to ensure timely content production, visibility for stakeholders, and priority alignment with growth goals • Build and manage our editorial calendar and work to maximize Relay’s content distribution • Collaborate with internal and external designers to elevate all of Relay’s content campaigns • Help onboard, manage, direct, and inspire external writers and contractors to deliver best-in-class content for our audience • Measure, optimize, and report on content performance • Work closely with growth, sales, product, and customer success teams to ensure content aligns with business goals and customer needs • Flex your writing and editorial muscles to ensure that everything Relay’s internal teams and external influencers produce is on-brand, on-point, and delightful to our audience
Requirements
• You have 4+ years of combined experience in marketing, content management, or editorial • You’re a strong project manager with a proven ability to prioritize tasks that maximize your impact while working independently • You have experience interviewing subject matter experts and leveraging their input and perspective to develop authentic, informed content • You are genuinely excited about creating inspiring, helpful content for small businesses and their owners/operators, and care deeply about their success • Creative. You know how to leverage established tactics, but you can also think beyond the "playbook" to bring creative new ideas for growth • A storyteller at heart; you understand the power of narrative in shaping content strategy and leverage that to tell diverse stories • An exceptional writer, you love to perfect your craft and can coach others on their writing. You can adapt your tone and style depending on the audience and type of asset being created • Committed to driving meaningful marketing impact through content; you understand how content fits in the marketing funnel, and continually deepen your skill set • Process-driven. You can push projects forward internally and when working with partners • Data-driven. You can use data/analytics to measure the impact of your work and then use it to iterate based on its impact on our funnel
Benefits
• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents. • Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers. • Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive. • Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us. • Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly. • Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. • Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating. • Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
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