Social Media Community Manager
August 29
🔄 Hybrid – Toronto
Description
• Collaborate with the Social Media Manager to develop and implement impactful engagement strategies that resonate with Open Farm’s brand ethos and objectives. • Maintain a deep understanding of Open Farm’s identity and brand voice ensuring our personality comes through in conversations. • Maintain a great response time by responding to all comments and customer inquiries across all owned social channels. Support influencer programs by engaging with their content featuring Open Farm. • Expand audience reach and insert Open Farm into culturally relevant moments by engaging with viral content, like-minded brands, and influencers to increase brand visibility. • Craft engaging and clever comments to foster interactions and enhance community participation. Truly be the voice, of Open Farm. • Work collaboratively with our Digital, Creative, and Sales teams to create best-in-class community led content. • Report and define KPI’s for community engagement, analyze engagement to identify trends in and out of the Open Farm space to help adjust content strategy, and ensuring optimal engagement and growth. • Perform quarterly assessments of competitors and sentiment to gauge customer perception, identifying positive and negative sentiments. Identify weaknesses and provide recommendations for improvements for Social, Customer Experience (CX), Customer Relationship Management (CRM), and Growth teams. • Be a part of the digital marketing team, supporting content creation and brainstorming sessions across the department.
Requirements
• BA Marketing, Journalism, or equivalent • 2-3 years of experience in either social media management, engagement, social customer care, and marketing, either with a brand or digital agency. • Have a track record of executing social media initiatives with demonstrated success building engaged communities. • Strong collaborator • Extensive knowledge using a variety of tech tools and platforms to measure performance such as Dash Hudson or similar platforms. • Knowledge of Microsoft Office Software (Outlook, Word, Excel, PowerPoint).
Benefits
• N/A
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