Nielsen
Powering a better media future for all people
Television • Radio • Books & DVDs • Online • Music
10,000+
CA Senior Research Analyst
March 15
🔄 Hybrid – Bay Area
Nielsen
Powering a better media future for all people
Television • Radio • Books & DVDs • Online • Music
10,000+
Description
• Create detailed research analyses focused on the effectiveness of advertising on a variety of media platforms using established test vs control methodology • Decide on the correct analytic approach(es) to measure campaigns and evaluate question selection/wording • Work directly with clients from the study kickoff phase through to delivery • Perform strong quality assurance checks on poll grammar and tone, data collection during survey flight, and finalized reports • Investigate/raise questions when issues are discovered and proactively work to help find the root cause and resolve them • Work as part of a team to create research solutions for new product developments that would better serve our clients • Design and implement brand impact surveys and analyze and interpret findings as necessary • Responsible for supporting survey-based primary research quote requests and project work (cost/feasibility requests, survey design, field management, and report slide creation) • Drafting proposals, pricing & performing feasibility checks • Drafting/Editing Survey Questionnaire • Online survey link checking Preparing Analysis Plan(detailing Tables specifications) • Coordinating with the various teams (Programming, Data processing, Open End Coding, Translations, etc.) • Fieldwork monitoring/ communication • Sample performance and analysis • Managing sampling process • Preparing PowerPoint report template - Participate in creating research reports • Report population and quality checking Analysis and report writing • Analysing and summarizing the data to answer client questions and provide meaningful recommendations • Work on different tools – SPSS, Decipher, Primelingo /Scarborough database, Data Visualization tool(Displayr) etc • Notifies project lead/manager of any problem/risk areas on timely basis • Coordinate with multiple project members/ teams for query solving and keeping track of project timelines • Responsibility for the quality of deliverables; error-free • Guide clients in the interpretation of results of analytics, partnering with the global clients insights team to present results directly to agencies, advertisers, and media companies • Interact and partner with global clients insights team t based out of U.S. to ensure a smooth delivery of projects • Mentor junior teammates, reviewing their work and supporting them on more complex designs and processes
Requirements
• MBA in Marketing or related field preferred • 2-6 years experience in Marketing or Media research preferred • Knowledge of marketing and advertising a plus, ideally of digital ad unit types and digital ad buying/selling ecosystem • Good understanding of survey methodology • Strong Project Management skills • Strong interpersonal skills required • Knowledge of SPSS, VBA, and R scripting language a strong plus • Very strong quantitative, data tabulation, analytic thinking, and data mining skills • Excellent skills with Microsoft Office and Google suite of products (especially Excel/Sheets, PowerPoint/Slides) • Knowledge of relational databases a plus • Strong written and verbal communication skills in English • Strong time management skills • Ability to deliver under deadlines • Effective organizational skills and ability to multitask • Close attention to detail • Eager to learn and develop skills • Ability to work across time zones • Willingness to work in 2:30 pm- 11:30 pm shift.
Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
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