Email Marketing Manager
2 days ago
🏡 Remote – Anywhere in Canada
Description
• Own project planning, prioritization, and task assignment for several marketing brand teams • Lead our email marketing team to fulfill all email marketing campaigns executions and their respective KPI’s • Translate project requirements into executable project plans in collaboration with the Director of Email Marketing and cross-functional team members • Encourage and facilitate collaboration. Set up projects to give full visibility but allow the team to collaborate independently • Manage and communicate shifting priorities to ensure projects reach completion by targeted due dates • Identify potential risks and remove any roadblocks • Track project dependencies, breakthroughs, performance metrics, and dashboards for regular status reports to team leadership • Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives (sales, customer experience outcomes, etc.) • Own the email marketing process end to end – Work with the marketing and IT teams, including graphic designers, copywriters and IT administrators - this position manages the day to day activities in the department from the initiation of a project through to completion. • Manage and update the email marketing calendar to ensure that all plans are in conjunction with marketing efforts and deadlines. • Creative with discovering new engagement strategies on the email channel
Requirements
• A bachelor’s degree in marketing (or related field), or equivalent work experience • 5 + years’ experience as a project manager, preferably with a focus on email marketing. • Experience with project management methodologies including agile, waterfall, and scrum • Proficient in marketing project management standard methodologies and systems, including software/tools • Familiarity with digital marketing production processes preferred • Ability to collaborate with a team of people to learn and grow and own new responsibilities as priorities change • Highly detailed, organized, regimented and motivated to drive simultaneous projects and requests • Highly collaborative with sophisticated verbal and written communication, people, and leadership skills. • Advanced analytical and problem-solving skills with the ability to adapt to changing priorities.
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