Digital Marketing Manager
August 13
🏡 Remote – Anywhere in Canada
Description
• Manage and execute digital marketing projects from start to finish • Own and deliver effective campaign marketing for designated products and web properties in alignment with the requirements and acquisition strategy of the organization. • Develop marketing plans and strategies to support achievement of customer acquisition goals. • Managing keywords and site placements • Reviewing daily ad spend, revenue and campaign activities • Creating ad messaging for our Google Ads and PPC campaigns • Analyzing existing ads and making strategic recommendations for improvements • Managing monthly Google Ads and Meta ad budgets • Tracking and reporting on account performance daily, weekly and monthly, as needed • Identify opportunities and create strategic plans to improve web property visibility, traffic, and conversions. • Collaborate with internal and external stakeholders to execute approved marketing plan activities including: collateral development and distribution; programmatic marketing; content marketing; webinars; social media; advertising and others. • Lead the development of effective, strategic messaging that resonates with prospective customers. • Perform market research as required for audience segmentation and identification of promotional channels. • Implement and continue refining our existing Marketing strategy for creating and promoting product funnels, and webinars- while delivering maximum value to end-users. • Measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports. • Maintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads; consult and collaborate with stakeholders to clearly define requirements and expected results. • Lead the development of externally facing materials across the programs: presentations, collateral, success stories, website landing pages and other materials as required.
Requirements
• 5 years experience in a similar role as a digital marketing manager at an e-commerce or other tech company. • 3 years experience in running paid ad campaigns with Google Ads and Meta Business Suite • 2 years experience using the Google Marketing Platform (GMP) or similar. • Have a passion for all things digital marketing related. • Have the ability to work independently and yet welcome oversight and feedback • Enjoy continual learning and are readily adaptable to change • Deep knowledge of managing social, display, and programmatic platforms (YouTube, Google Display Network, Yahoo Gemini, Meta etc.) • Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities.
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