Director of Marketing

May 31

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MetaLab

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We make interfaces.

Interface Design • iOS Design • Web Development • Strategy Consulting • Product Design

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Description

• Steward of the Metalab brand, translating this into brand-building opportunities and tactical marketing strategies that drive results • Own the overall marketing vision, planning, execution, and budget • Manage and roll out marketing and brand awareness strategies from concept to execution to measurement, including campaigns, events, digital marketing, social media, and PR • Lead and grow a marketing team handpicked to tell engaging stories through design and content about what we do and how we do it; ensuring their deliverables ladder up to our strategies and goals while executing alongside them in order to deliver it • Ability to report on and assess marketing performance and campaign effectiveness with data-driven insights, attribution, and analytics • Immerse yourself in Metalab's history, portfolio, and client work to uncover the best stories to tell and content to share • Cross-functional collaboration and stakeholder management (executive leadership, design, engineering, business development) • Ability to consistently report on marketing performance and attribution • Develop and manage a network of freelancers and suppliers

Requirements

• Bachelor's degree in marketing, business, communications, or deep industry experience • 8-10+ years of proven experience in marketing and brand building, preferably in consumer technology with a consistent record of developing and implementing successful marketing programs and campaigns • Digitally native with a strong understanding of the mobile app or technology landscape and ideally experience marketing consumer-facing digital products • Proven experience building and delivering successful external PR campaigns • Open-minded, highly adaptable, and unafraid to advocate for what you believe in and the team you manage • Strong communicator with the ability to work with many different stakeholders and departments, along with a marketing team of varying roles • Solution-oriented, proactive, and comfortable wrangling ambiguity into clearly defined paths forward • Highly creative and experienced in devising targeted digital campaigns that perform • Strong analytical skills with experience defining and monitoring progress toward data-driven goals • Ability to manage many projects of varied sizes across multiple lines of business • Up-to-date with the latest trends and best practices in digital marketing, social, and brand building • Proven experience delivering effective and innovative digital campaigns • Proven track record of success in senior marketing roles delivering tangible results with a direct impact on the bottom line • Self-starter entrepreneurial mindset with the ability to spot, problem solve, and execute on opportunities • Not an asshole — big egos need not apply. You value your team’s success as much as your own

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service