Mastrat
Acquire and retain more subscribers & customers or your DTC brands
E-Mail Marketin • SMS Marketing • Retention Marketing
2 - 10
Email Marketing Automation Specialist
13 hours ago
🏢 In-office - Toronto
Mastrat
Acquire and retain more subscribers & customers or your DTC brands
E-Mail Marketin • SMS Marketing • Retention Marketing
2 - 10
Description
• Collaborate with the account management team to implement automations and campaigns. • Perform day-to-day email marketing activities such as campaign setup, testing, and pruning. • Build and implement custom and standard automations and marketing campaigns. • Translate designs into responsive HTML. • Build a promotional and content marketing calendar. • Identify and implement marketing opportunities. • Execute A/B tests, analyze data, and make recommendations. • Write and proof-read email copy and subject lines for clarity. • Create segments for optimal delivery and conversion rates. • Track, analyze and report on results of campaigns and email-based KPIs. • Identify blind spots and opportunities in deliverability, messaging, and revenue.
Requirements
• No degree necessary. • Proficient in mobile/responsive e-mail design and development. • 1 year experience working with Klaviyo or Drip. Both are desirable. • 1 year experience with Shopify and Shopify apps. • 1 year experience and thorough understanding of liquid. • 1 year experience with Photoshop. • Ability to execute based on SOPs. • Ability to think independently and build custom workflows/automation. • Previous experience with Trello and Asana, or another project management tool desirable but not necessary. • Experience with deliverability, SPF, DKIM, DMARC (highly desirable). • Must be located, or willing to work 9-5 Monday to Friday in Eastern Standard Time.
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