Copywriter - Market (12 Months Contract)
July 31
🔄 Hybrid – Toronto
Description
• Lead all aspects of copywriting (strategize, ideate, conceptualize, message strategy, write, edit), collaborating with Creative Director as needed • Lead presentations of creative concepts and messaging to various marketing teams and Senior Management • Develop concepts and copy for all consumer-facing materials including In-store signage, PA announcement, out-of-home, print, digital, social, broadcast (scripts for radio, voiceover, TV / OLV) etc. • Incorporate research findings provided by the consumer insights team to ensure concepts are insights driven • Attend briefing meetings, status meetings and kick off meetings where scope and scale of projects are discussed and offer insight and expertise on best practices for messaging • Manage workflow and ensure all projects meet brand standards and are completed on schedule • Review talent castings and determine best voices for broadcast • Attend shoots and audio records to direct talent and production • Develop relationships with external agencies/partners and vendors and provide direction/edits and approvals on outsourced copy as required • Stay updated about advertising trends, consumer surveys, and other data regarding marketing specific related goods and services • Use organizational skills to maintain systems/processes that provide structure to workflow of copy within the creative department • Contribute to the creative process, by generating ideas for marketing initiatives
Requirements
• Minimum 5+ years of experience in copywriting/advertising/communications • Extreme attention to detail and strong organizational skills • Demonstrated proficiency of writing across all channels • A strong understanding of industry best practices and expertise in social content creation and digital marketing • Ability to work in a fast-paced environment with multiple projects • Excellent written and verbal communication skills • Ability to present and justify creative ideas and concepts • Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape • A passion for big – idea thinking and telling stories • A conceptual thinker that is confident presenting big ideas at meetings and brainstorming sessions
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