Associate Director, Media Planning

July 24

🔄 Hybrid – Toronto

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Klick

There's something different here.

Brand Strategy • Clinical Review and Analysis • Copywriting • Creative Technology • CRM Strategy

1001 - 5000

Description

• Craft and execute comprehensive digital media plans that drive impactful results. • Collaborate with the Analytics Practice to ensure optimal campaign outcomes. • Seamlessly integrate with content and creative teams to enhance campaign effectiveness. • Act as the primary liaison for clients, managing relationships and ensuring their needs are met. • Oversee and approve media spend and associated expenses. • Deliver detailed media performance reporting and insightful analysis. • Influence and shape content and creative development to align with media strategies.

Requirements

• Minimum of 7 years of media planning experience, preferably in an agency setting. • Experience with the US market, particularly in healthcare or pharmaceutical sectors, is ideal. • Strong strategic media planning and strategic vision skills. • Knowledge of DTC (Direct-to-Consumer) and HCP (Healthcare Professional) marketing. • Proven ability to manage media budgets and client relationships. • Hands-on experience with tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic, or other media planning tools. • Proficiency in Microsoft Office, including Excel and PowerPoint. • Excellent vendor management skills. • Strong attention to detail and time management abilities. • Superior written and verbal communication skills. • Creativity and problem-solving capabilities. • Experience in people management is preferred. • Award recognitions are a plus.

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