Performance Marketing Manager

August 21

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201 - 500

💰 $125M Debt Financing on 2022-08

Description

• Reporting to the Senior Manager of Performance Marketing, you will oversee day-to-day operations for paid search, paid social, programmatic display/video, and other paid channels. • Proven track record of managing large-scale campaigns across platforms such as Google, Bing, Meta, and other properties, responsible for expanding market presence, optimizing campaign performance, and spearheading innovative testing and experimentation initiatives. • This role is hybrid, meaning that the team may work from the Downtown Toronto office twice a month if needed.

Requirements

• 5+ years of experience in performance marketing, with hands-on experience in managing campaigns across Google, Bing, Meta, and other platforms, including paid search, paid social, and programmatic display/video advertising. • Strong analytical and quantitative skills to interpret complex data sets, make data-driven decisions, and leverage new platform features and technologies for marketing success, with experience using Analytics and BI tools (e.g., Google Analytics, Looker), marketing automation tools (e.g., Pardot, Marketo), and CRM systems (e.g., Salesforce). • Ability to develop, execute and manage marketing strategies that drive business growth, combined with strong project management skills for handling multiple initiatives. • Demonstrated leadership and team management skills with a focus on mentoring and developing team members, and excellent verbal and written communication skills to present complex information clearly for varying levels of stakeholders. • Bachelor’s degree in Marketing, Business, or a related field or equivalent experience.

Benefits

• Comprehensive Health and Wellness Benefits. • Perks that Matter. • Working Environments to Help You Thrive. • Supportive Peer Group, Mentors, and Leaders. • Accelerated Growth.