Senior Growth Manager, Acquisition

August 4

Apply Now

Receive Emails with Similar Jobs

Circle Medical - a UCSF Health Affiliate

WebsiteLinkedInAll Job Openings

A modern clinic with no membership fee, focused on providing quality, delightful primary care for the Bay Area.

Healthcare • Medical • Primary Care • Wellness

11 - 50

Description

• Align patient acquisition plans to the P&L budget through forecasting and management of LTV, CAC, ROAS, reporting on results, and identifying opportunities for scale and/or improvement. • Take ownership of the acquisition marketing budget, ensuring effective allocation across channels to maximize ROI. • Refine attribution strategies and incrementality measurements to drive efficient marketing spend. • Improve reach, awareness, engagement and traffic, ultimately leading to high-value user acquisition. • Proactively identify and execute new user acquisition opportunities, exploring new channels or media buys to generate incremental patient booking. • Oversee the planning, implementation, and optimization of acquisition campaigns across various channels, including but not limited to partnerships, social media, and affiliate marketing, and audio/video. • Partner and collaborate with digital agencies running paid search and SEO. • Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel, including collaborating with analytics, UX, product, and engineering to improve on-site conversion. • Collaborate closely with the product team to optimize landing pages, booking funnels, and other on-site interactions crucial for customer acquisition. • Use an analytical, data-driven approach (A/B tests), and be a data-driven contributor who helps develop and analyze test results for efficient customer acquisition. • Generate insights about our audience, market trends, and brand identity, and leverage them to build and deploy compelling campaigns that boost new users. • Stay informed about industry trends, competitor activities, and emerging marketing technologies to recommend and implement innovative strategies.

Requirements

• Deep understanding of organic and paid marketing channels • Experience developing highly performing direct response creative strategies • Track record of scaling channels, developing and rolling out new campaigns and comfortable managing multiple channels. Successfully scaled full funnel media budgets across a number of platform channels such as paid social, Google (Search, PMax, YouTube), audio (radio, podcasts, radio), forums (Reddit, Quora), direct mail, OOH, SEO and affiliate. • Proven track record in conversion rate optimization. • Ability to set goals, manage a budget, build forecasts, and deliver against monthly spend, CPA, LTV, and ROI targets across all forms of marketing • Strong analytical skills with the ability to interpret data and extract actionable information. • Excellent communication and collaboration skills. • Detail-oriented and highly organized with the ability to manage multiple projects simultaneously. • Customer-obsessed with a creative mindset, caring deeply about customer experiences. • Passion for data-driven marketing and building programs that drive incremental results.