Director of Influencer Management and Public Relations | Directeur·rice de la Gestion des Influenceurs·euses et des Relations Publiques
July 30
🔄 Hybrid – Montreal
Description
• Set the global direction for Influencer management and Public Relations for our current and upcoming live games and games. • Empower your team to create and execute high-quality, high-return influencer campaigns and ensure the sound operation of our content creator program. • Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts. • Advocate for Influencer and PR initiatives, establish KPIs, and communicate their impact to partner teams and leadership. • Communicate player experience insights and address negative sentiment and press, including managing crises. • Validate and manage the Influencer and PR budgets for all our games. • Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.
Requirements
• A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns. • Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus. • A solid understanding of Influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer and PR trends. • Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives. • A proven track record as an exceptional collaborator working with partner teams to ensure the success of Influencer and PR efforts. • Fluency in English; speaking French is a strong plus.
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