Product Marketing Manager

July 22

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Benevity

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501 - 1000

💰 Venture Round on 2021-02

Description

• Own a product portfolio, leading positioning, messaging, and product launch strategies for included products and features • Understand market trends, buyer and user persona development, sales playbook creation, and go-to-market planning • Collaborate with product management, sales, customer success, and marketing to develop product positioning and messaging that resonates with our target buyers • Develop the GTM strategy for new products and releases of existing products, and manage the cross-functional implementation of the plan • Provide “Voice of Customer” insights to product management to inform product strategy • Develop simple and compelling positioning and messaging to attract and convert prospects and drive engagement and adoption among current clients • Partner with the marketing team to create marketing and communications as well as broader launch plans for new products and enhancements to drive awareness and adoption • Own the development of internal and external communications (e.g. Quarterly Updates) for the Benevity Platform in partnership with Product and the Marketing teams • Develop core artifacts and content for the Sales Enablement and Client Success teams that clearly articulates product feature value proposition, capabilities, competitive differentiation, and more

Requirements

• 5+ years in SaaS product marketing, ideally for global organizations. • Proven ability to start with a complex problem, frame up strategic issues and identify key assumptions required to gather and analyze information resulting in GTM strategy • Forges partnership with both sales and product to clearly define and align on value propositions • Familiarity with pricing, packaging, and SKU creation processes • Independent self-starter: ability to think clearly and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional demeanor • Highly developed interpersonal and written/spoken communication skills • Strong planning and communication and business writing skills; outstanding presentation skills • Be both independent and a team player focused on excellence • An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)