Building smarter shopper experiences across the entire customer journey.
eCommerce • Retail • user-generated content • Brands • Shopper Advertising
4 days ago
🔄 Hybrid – Edmonton
Building smarter shopper experiences across the entire customer journey.
eCommerce • Retail • user-generated content • Brands • Shopper Advertising
• Plan, execute and report on campaigns and initiatives marketing to, with, and through partners, including events, partner roadshows, webinars and email campaigns • Partner with Channel and Agency Partnerships teams to foster partner relationships and work collaboratively to identify joint promotion opportunities • Lead execution of campaigns through partner channels • Represent Bazaarvoice partners within the marketing team, identifying opportunities to highlight partners and promote partner events and initiatives • Create co-branded content and deliverables (i.e. webinars, fact sheets, case studies) in collaboration with global marketing team, partnerships teams, and partners • Develop, own, and report out on success metrics via Salesforce, measuring and optimizing campaign activities to drive continuous improvement • Craft strategies and execute events and campaigns to market to potential Agency partners • Coordinate and maximize partner involvement in Bazaarvoice events and industry events where Bazaarvoice is participating, including creating and managing partnership sponsorship packages and agreements.
• 5-8 years of experience in marketing roles, with 3-5 years of partner marketing experience, driving impactful results for both your company and your partners • Expert-level user of digital marketing toolset, including Marketo, Crossbeam, Reveal, and Salesforce • Collaborative work style; ability to work independently and in cross-functional teams • Proactive communicator with strong writing skills; able to comfortably communicate plans to marketing leadership as well as other stakeholders/leaders within the organization • Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects and initiatives with minimal direction • Experience working on global teams and in global markets • Experience in e-commerce a significant plus • Success of partner marketing activities is based on a variety of metrics such as marketing qualified leads from partner marketing activities, partner engagement metrics, joint pipeline development, and partner-influenced revenue.
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