SEO Manager

August 13

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Baselane

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Empowering the next generation of individual landlords & real estate investors through financial technology

11 - 50

💰 $7.9M Seed Round on 2021-11

Description

• Refine and execute our overall SEO strategy • Own and drive the SEO roadmap • Lead a continuous process to identify product, content, UX, and technical SEO projects to grow Baselane’s organic search audience • Conduct audits and research to pinpoint growth opportunities • Develop and execute data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale • Collaborate with our Content Lead and SEO/Content agency in the creation and optimization of our blog and web content to drive customer acquisition, engagement, and retention • Execute changes to website architecture, linking, and other factors to improve SEO positions for target keywords • Carry out keyword research using software such as Ahrefs to optimize our content • Develop and implement link-building campaigns that can be implemented at scale • Oversee on-page optimization efforts, including title tags, meta descriptions, header tags, internal linking, and content optimization. • Manage external relationships with third-party agencies and tools where needed • Identify opportunities for automation and process improvement with AI, staying up to date with recent tools and developments • Perform ongoing performance and data analysis, maintaining dashboards and reporting on performance on a weekly and monthly basis • Actively monitor and share industry news, SEO trends, and new tools & techniques • Partner with cross-functional teams to support broader company goals where needed • Work with our web developer to conduct landing page tests and optimizations to improve user experience and conversion optimization • Provide ongoing knowledge sharing within the company to elevate the SEO acumen of the organization

Requirements

• 4+ years of experience developing and executing SEO strategy • Experience working in Google Search Console, Bing Webmasters Tools, Ahefs, SEMRush, Google Analytics, and Screaming Frog • Knowledge of AI tools and their applications in content and SEO • Experience running successful link-building campaigns. • Experience with WordPress and other content management systems • Understanding of search engine algorithms and ranking methods • Deep understanding of SEO principles, techniques, and best practices. • Ability to work independently and collaboratively in a fast-paced environment • Experience building dashboards, reporting on and analyzing results • Experience using BI tools such as Looker or Sigma to analyze and present data • Strong project management and organizational skills • Proven track record of improving search rankings and increasing organic traffic and revenue • Excellent communication and collaboration skills to work effectively with cross-functional teams. • Able to work a hybrid schedule of 2-3 days/week in our Toronto or NYC office

Benefits

• Competitive compensation • Equity - Ownership in what we are building! • High-quality Medical, Vision, and Dental Insurance • Life Insurance and Disability Coverage • Generous time off • Flexible working hours and location • Remote working stipend to set up a home office • One Medical membership (US team) • Regular social events