ActiveState
End-to-end software supply chain security for enterprises; Security-first Python and Perl solutions for developers.
Perl • Python • Tcl • Komodo • IDE
51 - 200
VP Marketing
July 21
🏡 Remote – Anywhere in Canada
ActiveState
End-to-end software supply chain security for enterprises; Security-first Python and Perl solutions for developers.
Perl • Python • Tcl • Komodo • IDE
51 - 200
Description
• Responsible for managing strategic marketing plan and execution • Leading a cross-functional team of marketing professionals • Design, development, and execution of all ActiveState marketing initiatives • Supporting both new, renewal, and expansion revenue across enterprise customers • Developer acquisition for the ActiveState Platform
Requirements
• Effectively manage the marketing team to ensure employee, customer, and partner needs are met efficiently and with the highest degree of quality. • Drive, measure, and optimize the customer engagement life cycle for both B2B prospects and customers. • Help drive our positioning and brand in the market. • Activate, manage and optimize an integrated array of possible paid search, SEO, landing pages, and (various) ad types to generate high-value business leads and conversions of sufficient quality and quantity to meet or exceed sales projections. • High collaboration and ownership with product marketing role, and align go to market strategies. • Provide experienced team leadership and staff management to include career development, business strategy, corrective actions (if necessary), and promote broad cross-team collaboration. • Lead the marketing operations function for ActiveState Marketing including marketing automation (Eloqua, Marketo, Pardot, HubSpot or similar), Analytics, Testing and campaign optimization technologies. • Partner closely with the extended sales and marketing teams on marketing strategy, communication, execution and content/asset delivery. • Manage allocated budgets for all marketing efforts working with outside vendors as needed.
Benefits
• Collaborative, respectful, and professional culture • Flexible hours and understanding about life events • Commitment from leadership for a great experience
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